The Facts: Where The Abbasi Immigration Law Firm Started
When we began working with the Abbasi Immigration Law Firm, they were a startup in immigration law, and their digital presence was not optimized to generate leads efficiently. While they had a functioning website, it wasn’t fully leveraged for SEO, conversions, or local search visibility. Moreover, their Google Ads campaigns were virtually non-existent.
They needed a stronger online marketing strategy to improve search rankings, ad performance, and local visibility in Google’s search results and Google Business Profile (GBP).
Over the past two years (2023-2024), our team at Search Pros implemented a data-driven approach to transform their digital presence and increase client inquiries at a lower cost per lead. These efforts have skyrocketed their firm’s revenue in two short years.
The Growth Mindset: Digital Marketing as a Long-Term Investment
The Abbasi Immigration Law Firm understands that digital marketing isn’t just an expense—it’s an investment in growth. By committing to a long-term strategy, they’ve been able to scale their client base while keeping costs efficient.
They know that local SEO, PPC advertising, and Google Business Profile (GBP) optimization aren’t one-time fixes—they require ongoing adjustments to stay ahead of the competition. Because of this, they’ve seen consistent year-over-year improvements in website traffic, conversions, and revenue growth.
For any law firm, the goal should be simple: spend $1 on marketing and generate $3, $5, or even $10 in return. But success depends on working with the right team—experts who understand how to fine-tune every campaign to drive real, measurable results.
With this mindset, we developed a strategy to take Abbasi Immigration Law Firm’s digital presence to the next level.
The Next Steps: Outlining a Strategy for Digital Growth
Once we analyzed Abbasi’s current online presence and market competition, we developed a customized digital strategy with three main priorities:
- Optimize their website to improve search rankings, user engagement, and lead generation.
- Scale Google Ads (PPC) campaigns to maximize conversions at a lower cost per lead.
- Enhance their Google Business Profile (GBP) to drive more local search traffic and interactions.
With this foundation, we launched a comprehensive campaign that focused on short-term results through paid ads and long-term growth through SEO and local search.
Google Ads Campaign: Year-Over-Year Performance Growth
Our PPC strategy was designed to maximize high-quality leads while reducing acquisition costs. By refining targeting, restructuring ad groups, and improving bidding strategies, we were able to drive consistent and scalable growth.
Key Highlights
- Conversions increased by 32.1%, meaning more potential clients took action, scheduling consultations or engaging with the Abbasi Immigration Law Firm.
- Impressions grew by 18.8%, expanding the firm’s reach and making their ads more visible to individuals searching for immigration legal services.
- Clicks rose by 32.8%, showing improved engagement and ad effectiveness, as more users clicked through to learn about legal services.
- Cost per conversion dropped by 21%, making each lead more cost-efficient and maximizing return on ad spend.
Each year, the Abbasi Immigration Law Firm’s advertising performance continues to improve, driven by strategic optimizations and data-driven decision-making. In 2024, conversions increased by 32.1%, rising from 1.93K in 2023 to 2.55K, demonstrating a stronger ability to turn ad clicks into real client inquiries.
Clicks grew by 32.8%, increasing from 7.46K to 9.91K, showing that more potential clients are engaging with the ads. Impressions also rose by 18.8%, reaching 120K compared to 101K in the previous year, reflecting increased visibility in competitive search results.
At the same time, cost per conversion decreased by 21%, dropping from $28.30 to $22.35, ensuring that the firm continues to generate high-quality leads more efficiently. By refining targeting, improving bidding strategies, and continuously optimizing campaign performance, we consistently deliver better results each year, driving more leads at a lower cost.
SEO & Google Business Profile Optimization: Strengthening Abbasi Immigration Law Firm’s Online Presence
For Abbasi Immigration Law Firm, SEO and Google Business Profile (GBP) optimization have played a crucial role in increasing their visibility, driving organic traffic, and generating leads. Our strategy focuses on content-driven SEO, local search optimization, and continuous engagement with their GBP to maintain a strong presence across search results.
SEO Strategy & Performance
- Consistent blog content targeting high-intent immigration law queries to improve organic rankings.
- On-page optimizations for key service pages, ensuring they rank for competitive terms like “family-based immigration lawyer” and “spousal visa attorney.”
- Internal linking improvements to enhance site structure and user navigation.
- Page speed and mobile performance enhancements to reduce bounce rates and improve engagement.
These efforts have led to higher rankings, increased organic traffic, and more website conversions over the past year.
Google Business Profile Performance (Last Year)
- Total Impressions: 23,909
- Mobile vs. Desktop: 19,444 impressions on mobile, 4,465 on desktop
- Business Profile Interactions: 4,121
- Website Clicks: 1,430
Local Search Optimization Strategy
- Regular posts and updates to keep the listing active and engaging.
- Review acquisition strategy to build trust and credibility, maintaining a 5 rating.
- Photo and content updates to enhance profile appeal and increase interactions.
- Local SEO optimizations to improve rankings in both Google Search and Maps.
By combining ongoing SEO efforts with an actively managed Google Business Profile, Abbasi Immigration Law Firm has continued to grow its search visibility, engagement, and lead generation, ensuring potential clients can easily find and connect with their services.
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Improved Website for SEO & Conversions
While Abbasi Immigration Law Firm already had a well-structured website, we made key enhancements to their service pages to improve SEO performance and user engagement. These additions were designed to increase visibility on search engines, improve user experience, and drive more inquiries.
Key improvements included:
- Expanded service descriptions – We optimized content with targeted keywords to help rank for high-intent searches like “family-based immigration lawyer” and “spousal visa attorney.”
- Stronger call-to-action (CTA) elements – Clearer messaging and visible consultation prompts were added to drive lead generation.
- Better internal linking – Connecting related services to improve navigation and SEO rankings.
- Trust-building elements – Added references to affordable payment plans and legal expertise to increase credibility and engagement.
These refinements ensured that potential clients quickly found the right legal services while helping the firm rank higher in search results, ultimately driving more organic traffic and conversions.
Reviews and Reputation: Building Trust Through Client Feedback
Showing up in Google Ads and Google Maps is important, but for potential clients searching for an immigration lawyer, trust is the deciding factor. Google Reviews play a key role in proving credibility and a strong reputation can make all the difference when someone is choosing legal representation.
For the Abbasi Immigration Law Firm, maintaining a 5.0-star rating with 201+ Google reviews across (now) 2 locations has been instrumental in attracting more clients. Their reviews highlight their expertise, client success stories, and commitment to immigration law, setting them apart from competitors.
By working with Abbasi, we helped implement a proactive review acquisition strategy, encouraging satisfied clients to share their experiences. With two locations, they continue to build credibility and visibility in search results, ensuring that when potential clients search for an immigration attorney, Abbasi Immigration Law Firm stands out as a trusted and highly-rated
Conclusion: Continuing the Growth of a Texas-Based Immigration Law Firm
Over the past year, the Abbasi Immigration Law Firm has seen real, measurable growth by investing in local search optimization (SEO), PPC advertising, and Google Business Profile optimization. With a strategic approach, they’ve increased their visibility, generated more leads, and lowered their cost per conversion, proving that digital marketing is a long-term investment that delivers results.
By continuously refining their strategy, we have helped them stay ahead of the competition and connect with more clients who need their services. At Search Pros, we don’t just run ads—we build data-driven strategies that drive real business growth. If you’re looking to scale your law firm’s digital presence and generate more high-quality leads, let’s talk.
Schedule a free consultation today and see how we can help. Contact Search Pros today.