How we helped a small hospice company in the DFW-area improve Google Business Profile calls by 82% in only 4 months of optimization and management.
Website Focus: lead generation for hospice clients
Services Provided: Google Business Profile management
Business Type: business to consumer
Client Industry: hospice care
Area: Dallas-Fort Worth (Metroplex), Texas
Case Summary: Hospice Company Grows Google Business Calls by 82% in 4 Months
Our client, Anchor of Hope Hospice, provides hospice care in North Texas and the DFW-area. In August 2023, they hired Search Pros to help grow their presence on Google through Google Business Profile (GBP) management.
After addressing some issues on their Google profile, leads began to improve immediately. Google rewarded our optimization efforts with more phone calls starting in September, our first full month of optimization. Total phone calls eventually improved from 22 (the month before we started management) to 39 calls in month 2 and 40 calls in month 4. That’s an 82% improvement in monthly calls in 4 months from Anchor of Hope’s Google Business Profile.
Challenge: Competition in Google Maps
Google Maps is very competitive for small businesses. Google Maps only awards very valuable search engine real estate to well-optimized profiles, with good reviews, and those that have strategic and high-value citations. Not only that, there are many companies that try to rank in the “3-pack” or the top visible places in Google Maps. Not just any company can rank in Google Maps, even if they’ve been in business for years.
Solution: Address NAP Inaccuracies & Build New Citations
Once we took over local SEO and Google Business profile management for Anchor of Hope we made the following adjustments.
- Reviewed and addressed several name, address, and phone number (aka NAP) inaccuracies in their local citations.
- Built new citations with the correct NAP information.
- Started publishing informative weekly posts on their Google Business Profile.
- Added expanded service areas and targeted keywords in their profile.
Results: Google Business Profile Calls Up 82%
It’s only been 4 months, but we’ve already noticed significant improvement in non-seasonal phone leads from Anchor of Hope’s Google Business Profile. In July 2023, the month before we took over local SEO management, they had 22 calls from their profile. In November 2023, monthly calls have steadily improved 40 total calls an improvement of 82% in only 4 months! The bonus is our client is now signing new clients based on our optimization. Local SEO doesn’t have to take a long time.
Contact Us for Google Business Profile & Local SEO Growth
If you need to scale your local business’s Google Business Profile users, calls, and sales, contact us today for a free growth plan to see how to get to the next level.