How we helped a local Austin mortgage company increase their organic website visits and phone leads by triple digits with Google My Business optimization.

Website Focus: Mortgages, loans, and refinancing
Services Provided: Conventional loans, FHA loans, VA loans, Jumbo loans, Home Equity loans, Purchase-money second liens, Primary Residence, Second Home, Investment Properties
Business Type: Business to Consumer
Client Industry: Finance

Case Summary

The Search Pros team began Google My Business Services in 2019 with Highlander Mortgage. We worked to improve the client’s organic search visibility and Google My Business rankings.
When comparing the time period from May 10 – Oct 31, 2020, to the same period in 2019, we saw a 132% improvement in website visits, an 81% improvement in search views, and a 273% jump in phone leads!
The total traffic for rose 19.2% over the first six months. Google My Business results were even more substantial during that time period. Indirect queries rose 248%. Search views rose 263%. Website visits rose 180% and phone calls climbed 238% (27 vs 8).
Over the next year, Direct Inquiries were up 151%, Indirect Inquiries rose 46%, Map view went up 71%, and website visits rose 147%, phone calls increased 900% and photo views increased 143%.


When we began the project, Highlander Mortgage had basically no Google My Business presence and it was hurting their search results. They are a local mortgage company but their local search results were seriously lacking.


We worked with the founders to build an online strategy that could be both sustainable and long-term. We opted to invest in organic search optimization and Google My Business Profile buildout with regular, ongoing Google My Business optimization and posting.

  • Initial keyword research
  • Onsite organic search optimization
  • Google My Business profile optimization
  • Regular Google My Business posting
  • Building links to the Google My Business page to improve page authority
  • Geotagged photos added to their Google My Business listing
  • Digital strategy


Annual traffic improved every complete year we worked with Highlander Mortgage.

Comparison Results (2019- 2020)











Nearly all indices saw huge increases over the past year. The most impressive improvement was a 273% jump in organic phone leads (41 vs 11)!
Overall, the client was very pleased with the improvement in their search marketing. We were able to leverage local search traffic in order to bring them high-quality leads and increase their visibility on local search results.

Contact Us for Google My Business Optimization

If you need to scale your organic search optimization, contact us today for a FREE digital growth plan to see how to get to the next level in search.