See how Bradfield Piano went from virtual invisibility on Google Maps to #1 rankings for high-intent keywords like “piano movers near me” driving massive local business in under 9 months with Search Pros.
Client: Bradfield Piano at bradfieldpiano.com
Service: Local SEO
Industry: Piano Moving
Location: Dallas, Texas
Case Summary
Bradfield Piano, a DFW-based moving company, partnered with Search Pros to fix a major issue: they weren’t appearing in Google Maps for some of their core services.
In less than 9 months, they went from low visibility to ranking #1 for high-volume keywords like piano movers near me (27,100 monthly searches) and piano moving company (1,600 monthly searches). With a strategic SEO campaign that included local content, service area expansion, and ongoing Google Business Profile management, Bradfield Piano became the top organic and map result for nearly every search related to piano moving in Dallas–Fort Worth.
The Challenge
Before working with Search Pros, Bradfield Piano faced three major SEO hurdles:
- No rankings on Google for key services like piano movers in Dallas, piano movers in dallas tx, or Steinway piano restoration.
- Low website traffic due to weak domain authority, no keyword mapping, and poor on-page structure.
- No presence in the local Google Map Pack for core keywords, which meant missed opportunities for local search visibility.
Despite offering premium services and a strong offline reputation, their digital footprint was practically nonexistent in Google Maps for some core keywords.
The Strategy
To help Bradfield Piano rank for high-intent piano moving searches, we launched a targeted SEO campaign focused on content, location relevance, and consistent local signals.
Keyword Targeting & Content Optimization
We identified and targeted more than 50 commercial-intent keywords, including:
- piano movers Dallas TX
- piano moving and storage near me
- antique piano restoration
- local piano movers near me
- piano movers DFW
We rewrote service pages, added missing ones, and aligned content with what people were actually searching.. Our content strategy ensured every priority service had strong on-page SEO and supported location targeting for the Dallas–Fort Worth area.
Google Local Optimization
We overhauled their Google Business Profile and structured the site for local search success:
- Published weekly updates.
- Geo-keyword inclusion across headings and body content
- Review generation and citation building for local trust
Technical Improvements
- Boosted site speed and mobile UX
- Cleaned crawl issues and ensured proper indexing
Ongoing SEO Monitoring & Adjustments
Using keyword rank trackers, we measured gains and adjusted our strategy monthly to build momentum.
The Results
Keyword Rankings (Organic + Local)
| Metric | Value |
| Google Organic Rankings | 53 keywords |
| Google Ranking Change | +1,116 positions |
| Google Local Rankings | 52 keywords |
| Google Local Change | +273 positions |
| Total Monthly Search Volume | 198,000+ |
Top-Performing Keywords
| Keyword | Google Rank | Google Local | Volume |
| piano movers near me | 1st | 1st | 27,100 |
| piano moving company | 1st | 1st | 1,600 |
| dallas piano moving | 1st | 1st | 390 |
| dfw piano movers | 1st | 1st | 70 |
| piano movers in dallas tx | 2nd | 2nd | 390 |
| antique piano restoration | 2nd | 2nd | 320 |
Conclusion
Bradfield Piano’s growth proves what strategic SEO can do. From low visibility to top rankings across the board, they are now positioned as a piano moving authority in front of thousands of local searchers every month.
Thanks to Search Pros, Bradfield Piano is no longer just trusted by musicians: they’re trusted by Google too!
Need to rank on Google Maps in your market? Get in Touch Today!