How we helped a leading Christian attraction sell over $1M in tickets with Google Ads while navigating strict ad policies
URL: Anonymous
Services provided: Google Ads management / PPC management
Business type: Business-to-consumer, direct to consumer (D2C)
Client industry: Attractions & experiences (faith-based)
Case Summary
In March 2025, we partnered with a large faith-based attraction to run their pay-per-click (PPC) advertising campaigns. Over six months, our strategy delivered exceptional results: more than 226,000 clicks, over 70,000 conversions, and a total of $1.1M in revenue. This case highlights how the right mix of search and Performance Max campaigns can transform visibility and revenue for organizations of all sizes.
The Challenge
- Advertising policy restrictions: Because the organization is closely tied to religious themes, Google Ads’ strict policies made ad approvals difficult. Many ad variations risked being flagged or restricted, so we had to carefully craft messaging that still connected with audiences without crossing policy lines.
- Balancing compliance with creativity: We needed to communicate the value of the attraction in ways that resonated emotionally, while still staying within the boundaries of advertising policies. This required constant testing, smart positioning, and proactive adjustments to keep campaigns running smoothly.
- Driving ticket sales in a tough market: Seasonality, economic uncertainty, and inflation all put downward pressure on consumer spending. Increasing ticket sales in this environment was no small task, but we worked strategically to ensure campaigns continued to perform at a high level.
The Strategy
To overcome these unique constraints, we implemented a structured PPC approach designed for both compliance and scale.
- Smart Campaign Mix
We launched and managed 25 campaigns in total:- 12 Search campaigns for high-intent traffic
- 8 Performance Max campaigns for broad reach and discovery
- 5 Display campaigns for retargeting and awareness
- Creative Adaptation
We crafted ad copy and video variations that honored the attraction’s mission while avoiding terms or visuals that could trigger Google’s restrictions. - Policy-Aware Campaign Structure
We segmented campaigns by intent—keeping Search tightly focused on conversions, while Performance Max and Display leaned on storytelling to expand reach. - Rapid Iteration & Monitoring
With ads under frequent review, we built a process for quick swaps. If an ad hit a policy snag, we replaced it within hours, keeping performance uninterrupted.
Results
Despite the constraints, the campaigns performed exceptionally well across every key metric:
- 8.17 million impressions built brand visibility at scale
- 226,752 clicks were generated at an average CPC of just $0.72
- Click-through rate (CTR): 2.78%, consistently competitive in the industry
- 70,689 conversions delivered, with a strong 9.26% conversion rate
- Total revenue: $1,068,039.18 in less than six months
This balance of efficiency and scale, driving hundreds of thousands of clicks while maintaining low CPC and high conversion rates, proved our campaigns weren’t just reaching people, they were converting them into paying visitors.
Ready to Grow?
Struggling to get results like these for your own organization? This case proves what’s possible when PPC is done right. By combining compliance, creativity, and data-driven optimization, we helped this client cross the million-dollar revenue mark in just six months.
Ready to see what we can do for your organization?
Get in touch with Search Pros today, and let’s start turning your ad spend into real growth.