How our team helped a local plumbing company launch a new advertising campaign to become (almost) immediately profitable.

 

Client: Feltner Sewer & Drain
Service: Google Ads Management
Industry: Plumbing services
Location: Kenosha, Wisconsin


The Challenge

Feltner Sewer & Drain, a long-time trusted plumbing service provider in the Chicago area, faced a significant challenge in maintaining a steady stream of leads. Despite their stellar reputation, their online advertising efforts were not enough to deliver consistent results. 

Competing against other local providers in the highly competitive plumbing market, they struggled to generate consistent, in-market phone calls and leads. Recognizing the need for a professional digital marketing strategy, Feltner Sewer & Drain partnered with us to help with their Google Ads campaigns. Their goal was clear: to generate more leads, and maximize their return on ad spend (ROAS).


The Strategy

To address these challenges, Search Pros developed and implemented a targeted Google Ads campaign designed to:

  • Increase visibility and drive high-intent traffic to their website. 
  • Generate quality leads through phone calls and form submissions.
  • Optimize ad spending to achieve cost-effective conversions.
  • Continuously refine campaign performance through data-driven optimization.

By leveraging strategic keyword selection, geo-targeting, generous negative keyword optimization, and ad copy testing, we maximized lead generation while minimizing wasted ad spend.


The Results: A Data-Driven Plumbing Advertising Success 

 

Campaign Performance Overview:

  • First Month: October 2024:
    • Conversions: 9
    • CTR: 3.36%
    • Cost per Conversion: $120.75
  • Fourth Month: January 2025:
    • Conversions: 1,090
    • CTR: 4.75%
    • Cost per Conversion: $67.58

 

 

CallRail Data Tracking – 1,500+ high-intent phone call conversions driven by Google Ads.

Key Highlights:

  • Conversions skyrocketed from 9 to 1,090, reflecting a 12,000%+ increase! Conversions are usually defined as phone calls.
  • Click thru rate (CTR) improved from 3.36% to 4.75%, exceeding industry benchmarks and demonstrating enhanced ad engagement.
  • Cost per conversion decreased by 44%, ensuring maximum ROAS for every advertising dollar spent.

 

Over the course of four months, the advertising campaign experienced a dramatic improvement in performance. Conversions surged from just 9 in October 2024 to an impressive 1,090 by January 2025, marking a staggering 12,000%+ increase! The click-through rate (CTR) also saw a notable boost, rising from 3.36% to 4.75%, surpassing industry benchmarks and indicating stronger audience engagement. 

Additionally, cost per conversion dropped significantly from $120.75 to $67.58, representing a 44% decrease, maximizing return on ad spend (ROAS) and making the campaign far more cost-efficient.

The Bottom Line: Month-over-Month, Profitable Plumbing Growth 

At Search Pros, our goal is clear: deliver continuous growth and maximize return on ad spend (ROAS) for our advertising clients. We don’t just meet expectations—we set new benchmarks. Through data-driven decisions, strategic ad management, and ongoing optimizations, we helped Feltner Sewer & Drain dominate their local market and turn clicks into calls and calls into customers. This resulted in a profitable campaign. We would love to do the same for your plumbing business.  

Are you ready to experience PPC success like this? Contact Search Pros today and let’s create your plumbing business’ success story together!