Inside the Strategy That Took The Stair Source from to + $350K in Online Sales in Just Six Months

 

URL: TheStairSource.com
Services provided: Google Ads management / PPC management
Business type: E-commerce
Client industry: Stair Parts Supplier/Contractor

 

Case Summary

The Stair Source is a U.S.-based startup specializing in high-quality stair parts, including handrails, balusters, and newels. The brand partnered with Search Pros in 2024 to build its digital presence from the ground up. 

Our team designed and launched a custom Shopify store, developed a robust product catalog, and implemented a full-funnel Google Ads strategy. Within just six months, The Stair Source grew from a new E-commerce launch to a thriving online retailer, generating nearly $300,000 in sales.

 

 

Challenge

When The Stair Source came to Search Pros, they had an ambitious goal: to become a trusted name for stair parts in an industry dominated by large retailers. As a newly launched brand, they needed to build a strong online presence from the ground up,  starting with a custom Shopify store that could showcase their wide product range and deliver a seamless shopping experience.

The challenge was clear: create a solid digital foundation, reach the right audience through targeted advertising, and start driving sales, all while competing against well-known retailers with years of brand recognition and significantly larger marketing budgets.

 

Strategy

To help The Stair Source break into the market, Search Pros developed a comprehensive growth plan that combined smart web design, clean data tracking, and performance marketing.

We began by building a custom Shopify store designed for both usability and conversion. Every element, from navigation and product filters to mobile responsiveness, was crafted to help customers find what they needed fast. We also optimized each product listing for SEO, ensuring visibility for key search terms like iron balusters, wood handrails, and stair parts online.

Once the store was live, our focus shifted to growth. We launched Google Shopping and Performance Max campaigns to reach customers actively searching for stair parts and those exploring related products online. Shopping campaigns helped capture high-intent buyers, while Performance Max expanded reach across Search, YouTube, and Display.

We also introduced dynamic remarketing to bring past visitors back to the site and encouraged them to complete their purchases. Weekly performance reviews allowed us to fine-tune campaigns,  adjusting bids, reallocating budgets, and pausing low-performing ads to ensure every dollar spent worked harder.

 

Results

The results came quickly. Between April and October 2025, The Stair Source saw exceptional growth across every key metric. The new Shopify store attracted over 40,000 sessions, marking a massive increase in traffic since launch and rapidly building visibility in a competitive market.

In just six months, the brand generated nearly $350,000 in online sales from 571 orders, achieving a 1.06% conversion rate — an impressive milestone for a newly launched e-commerce business.

Through a combination of Google Shopping and Performance Max campaigns, Search Pros helped drive more than 3,600 conversions and deliver an outstanding 8x return on ad spend (ROAS). Performance Max emerged as the leading channel, delivering the highest conversion rate and cost efficiency, while Shopping campaigns consistently captured high-intent buyers ready to purchase.

Overall, the partnership created a scalable and profitable advertising system that continues to fuel long-term growth and position The Stair Source as a rising name in the stair parts industry.

Hear From The Stair Source

Conclusion

Search Pros helped The Stair Source grow from a new startup to a thriving e-commerce brand with six-figure revenue in just a few months. Through smart Shopify development and a results-driven ad strategy, we built a foundation for lasting growth and profitability.

If you’re an e-commerce brand looking to grow, we can help you do the same.
 Get in touch with Search Pros to start your success story.