Inside the Google Advertising Strategy That Drove Over $140K in Sales for SportGrips in Six Months
Services provided: Google Ads management / PPC management
Business type: Business-to-consumer, direct to consumer (D2C)
Client industry: Sporting Goods → Fitness Accessories
Case Summary
SportGrips is an early-stage startup with a single flagship product, the SideWinder 2.0, a handheld training grip designed to improve strength, control, and performance. While the product showed strong early promise, SportGrips needed a scalable way to turn interest into consistent, repeatable sales.
Search Pros partnered with SportGrips to build and manage a Google Ads–driven PPC strategy focused on high-intent buyers. Over six months, paid search became the primary growth channel, driving 49,000+ sessions, over $140,000 in sales, and 750+ orders. This momentum culminated in a breakout November, where performance accelerated significantly, validating both the product and the acquisition strategy.
The Challenge
As a startup entering a competitive fitness accessories market, SportGrips faced several challenges:
- Limited brand recognition
- A niche product that required education before purchase
- Inconsistent early sales with no predictable trend
The SideWinder 2.0 solves a specific problem, which meant Search Pros had to ensure the right message reached the right audience at the right time.
The Strategy
Search Pros built a Google Ads strategy centered on purchase intent, clarity, and scalability, rather than traffic volume alone.
The approach included:
- High-intent search campaigns targeting users actively looking for grip strength and training tools
- Clear positioning of the SideWinder 2.0 as a solution, not a novelty product
- Simple, benefit-driven ad copy designed to reduce hesitation and increase confidence
- Continuous optimization based on real search behavior, engagement, and conversions
- Video creative that bolstered attention on multiple platforms
Rather than chasing broad awareness, the strategy focused on users already prepared to buy, making Google Ads a reliable acquisition channel for the brand.
Results
From June through November, Google Ads drove consistent growth that built toward a strong breakout month in November.
Overall performance (June–November):
- 49,000+ sessions
- $140,000+ in total sales
- 756 total orders
- 519% growth in sales and order volume over the period
November marked a turning point, delivering SportGrips’ strongest performance to date and confirming that the campaign structure, messaging, and targeting were fully aligned.
This growth was not the result of short-term spikes, but sustained optimization and intent-focused PPC execution with some help from influencer recommendations.
Conclusion
For SportGrips, the biggest win was not just revenue, it was validation.
Through a carefully executed Google Ads strategy, Search Pros helped transform paid search into a scalable growth engine. The SideWinder 2.0 proved that when the right product is paired with the right acquisition strategy, startups can achieve predictable, repeatable growth.
If you are looking to turn Google Ads into a predictable revenue channel for your business, SearchPros can help. We work with growing brands to build intent-driven PPC strategies that deliver real customers, not just clicks.
Get in touch with Search Pros today to see how we can scale your e-commerce brand.