You’ve made it to the final chapter of the Plumbing Marketing Guide, a resource built to help plumbing businesses thrive in 2025 and beyond. Whether you’ve followed every step in this guide or are just starting to get your marketing plan together, one thing remains true: if you don’t track your results, you’re flying blind.
This overview is all about helping you figure out what’s working, what’s not, and how to make smarter decisions with your time and budget. Because great marketing isn’t just about launching campaigns – it’s about learning, tweaking, and growing consistently.
Let’s break down exactly how you can track and measure your marketing success and why this step is one of the most important pieces of your business puzzle.
Why Tracking Matters (More Than You Think)
You wouldn’t fix a plumbing issue without first diagnosing the problem, so why treat your marketing any differently? Tracking your efforts lets you spot leaks in your marketing funnel and uncover hidden opportunities.
Without proper measurement, you might keep pouring money into ads that don’t convert or spend hours posting on social media without knowing whether it’s moving the needle. When you track what’s going on, you gain control. You start to see patterns, learn which channels are generating real business, and make decisions that are grounded in actual performance—not just hunches.
Marketing success isn’t about guesswork. It’s about being able to say, “This worked, this didn’t, and here’s what we’re going to do next.”
The Metrics That Actually Matter
Let’s simplify things. You don’t need to track a hundred things; you need to focus on the ones that show how well your business is performing online.
Here are the must-watch metrics:
1. Website Traffic
How many people are visiting your website? Where are they coming from? Google search, paid ads, social media, or somewhere else? Are they just landing on the homepage and bouncing, or are they clicking through to your service pages or contact form?
This tells you how well your website and outreach efforts are attracting attention.
2. Lead Volume and Quality
Are you getting calls, form submissions, or quote requests? More importantly, are those leads actually turning into paying customers?
Track where your best leads come from and what kinds of jobs they turn into emergency repairs, water heater installs, or recurring maintenance gigs.
3. Conversion Rate
If 100 people visit your site and only 2 contact you, that’s a 2% conversion rate. Improving this even slightly (say from 2% to 4%) could mean doubling your booked jobs without spending more on traffic.
Conversion is where curiosity becomes revenue.
4. Cost Per Lead (CPL)
If you’re running ads or paying for local lead services, you’ll want to know how much it costs to acquire each lead. This metric helps you compare performance across different channels such as Google Ads, Local Services Ads, social media, etc.
The Tools You Should Be Using
You don’t need fancy dashboards or a degree in data science. There are plenty of tools out there that are simple to set up and give you the insights you need.
- Google Analytics (GA4) for website traffic and user behavior.
- Google Search Console to monitor how your site is performing in organic search results.
- Call tracking software (like CallRail or WhatConverts) to tie calls back to marketing sources.
- CRM tools like GoHighLevel or Jobber to manage leads and follow-ups.
- Google Business Profile Insights to see how many views and actions you’re getting from local searches.
These tools, when used consistently, give you a solid picture of your performance, what’s working, and what needs a tune-up.
What Marketing Success Looks Like for Plumbers
Success doesn’t always mean explosive growth or phones ringing off the hook 24/7. For many plumbers, success looks like:
- A steady, predictable flow of leads from multiple sources.
- Lower cost per lead over time.
- Higher average job ticket value.
- More repeat business and referrals.
- Not being entirely reliant on just one marketing channel.
Even small improvements across the board, like shaving a few dollars off your CPL or improving your website’s load time, can compound into big results over the course of a year.
Set Goals—Even If They’re Small
If you don’t have a target, you can’t measure progress. Start simple:
- “I want 20 phone calls per month from my website.”
- “I want to reduce my cost per lead from $90 to $60.”
- “I want to get at least 5 new Google reviews each month.”
Set a few key goals, track them monthly, and watch for trends. Are things improving? Are certain months slower? Are specific channels performing better than others?
You don’t need a fancy dashboard; a shared spreadsheet or a monthly email summary is often more than enough to keep you informed and focused.
Make Adjustments (Marketing Is Not Set-It-and-Forget-It)
Once you’ve got data, don’t let it just sit there. Use it.
- If your website gets lots of visitors but no calls, maybe your contact form needs fixing.
- If your Facebook ads aren’t converting, try new creatives or change the targeting.
- If you’re getting great leads from one zip code, double down on your targeting there.
Marketing is about small experiments and big learnings. The goal is to improve, not to be perfect right away.
Too Busy to Track It All? We’ve Got You.
Let’s be honest: between emergency calls, supply runs, and paperwork, finding time to review dashboards might not be high on your list. But that doesn’t mean you should ignore it.
That’s where we come in.
At Search Pros, we specialize in helping plumbing businesses set up, track, and improve every part of their marketing, from website performance to ad campaigns to ROI. We don’t just build campaigns, we build marketing engines that grow over time and are backed by data, not guesswork.
So if you’re tired of wondering whether your marketing is “actually working,” let’s talk.
Get in touch with Search Pros today and let us handle it for you.