With our targeted Google Ads strategy, Koen Plumbing skyrocketed inbound calls by 625% and slashed cost per call by 76% in just five months – turning their marketing into a consistent, results-driven lead machine.

 

Client: Koen Plumbing at koenplumbingdfw.com
Service: Pay- Per Click Advertising (Google Ads)
Industry: Plumbing
Location: Richardon, Texas

 

Case Summary

Koen Plumbing, a well-known name in Richardson, Texas, partnered with us to grow their inbound call volume while keeping marketing costs in check with Google Ads. In just five months, we helped them scale from 8 calls in March to 58 calls in July – a 625% spike in call volume! Their associated cost per call fell from $231 to just $56 – a 76% drop. Koen Plumbing now has a consistent lead generation machine with Google Ads that drives real results without guesswork or wasted ad spend.

 

 

The Challenge

Koen Plumbing had been running ads, but the results were disappointing. Despite spending money each month, their phone wasn’t ringing as often as it should have. The cost per call was painfully high, and it wasn’t clear where the budget was going or how to fix it. Like many plumbing businesses, they didn’t have time to experiment with digital marketing strategies. They needed something that just worked and gave them more control over their growth.

 

The Strategy

Our strategy centered on generating high-quality phone calls through a targeted, multi-campaign approach tailored for local plumbers.

  • Cross-Channel Execution
    We launched campaigns on Google Ads and Local Services Ads (LSAs) to capture high-intent searches and drive additional visibility to Koen Plumbing’s existing Google Business Profile.
  • Call Tracking and Attribution
    CallRail call tracking was implemented to track and attribute all inbound calls, giving full transparency into what was working and guiding ongoing optimizations.
  • Budget Reallocation
    Underperforming campaigns were phased out, with budgets shifted toward higher-performing ads to improve cost efficiency.
  • Continuous Optimization
    Weekly reviews allowed us to refine bids, targeting, and ad copy, ensuring steady improvements while keeping spend under control.

This performance-driven strategy helped Koen Plumbing significantly grow call volume and lower acquisition costs, without needing changes to their internal processes or website.

 

 

The Results

The results spoke for themselves. In March, Koen Plumbing generated just 8 calls from paid advertising. By July, that number had grown to 58 calls, a 625% increase in monthly call volume. This wasn’t just a spike; it was a sustained, month-over-month improvement that reflected careful campaign scaling and informed decision-making.

Alongside the increase in volume, the cost per call dropped by 75.7%, from $231.92 in March to just $56.41 in July. That meant Koen Plumbing wasn’t just getting more calls: they were getting better value for every advertising dollar spent.

The campaign also demonstrated how different ad types worked together. Many of the July calls came through Koen’s Google Business Profile, which received a visibility boost due to the Google Ads and Local Services Ads we had running. These indirect call sources helped stretch the budget even further without requiring additional setup or advertising spend.

 

 

The Conclusion

In just a few months, Koen Plumbing turned low-performing ads into a reliable source of high-quality calls. With a 625% increase in call volume and a 76% drop in cost per call, their ad strategy became a true growth engine. Every dollar was tracked, every lead accounted for, and every decision backed by data. The results weren’t just impressive — they were sustainable and scalable.

If you’re ready to grow your plumbing business the smart way, get in touch with Search Pros today!