A SoCal youth event doubled attendance helped by our Meta ad strategy—751 direct conversions, 3.86% CTR & a sold-out crowd driven by lookalikes.

 

Client: Anonymous
Service: Meta Ads Management
Industry: Nonprofit Organization

 

 

The Challenge: Double Last Year’s Attendance

Last year, a youth-focused event in Southern California saw 750 attendees — a decent turnout, but this year, the organizers wanted to do more. A lot more. Their goal? Double their registrations and avoid the dreaded sight of empty chairs. With limited time and a tight local audience, they needed a smart, targeted push. That’s where we came in.

 

The Strategy: Multi-Prong Creative + Hyper-Targeted Audience

At Search Pros, we knew Meta’s powerful targeting tools could turn things around — but we had to act fast and smart.

Here’s what we did:

  • Started with the basics: We got access to last year’s attendee list and uploaded it to Meta.
  • Created a Lookalike Audience: Using that list and another similar list, we built a custom lookalike audience to reach new people who resembled past attendees in interests, behaviors, and demographics.
  • Crafted compelling ad copy: With a mix of AI-generated ideas and our team’s creative polish, we built ad content that resonated with young people — energetic, direct, and built to convert.
  • Launched video ads: Using the latest creative options, we uploaded multiple video ads to really grab our target audience’s attention.
    Focused on local targeting: We narrowed down our ad spend to hyper-local areas around the event, ensuring every dollar worked harder.

The Results: A Full House of Attendees

The campaign exceeded expectations:

  • Over 1,500 total registrations
    • 200 were paid sign-ups
    • The remaining came from additional partner channels and organic shares driven by ad momentum
  • Meta ads alone brought in 751 attributed conversions
  • CTR jumped to 3.86%, a 31.5% increase
  • Total result count increased by 74.9% compared to the baseline

What started as a challenge to fill seats turned into a sold-out celebration — and our Meta ads were at the heart of it.

 

Conclusion: Get Experienced Advertising Help for Your Event

Want a full house at your next event? With the right strategy and the power of Meta ads, it’s more than possible — it’s predictable. We don’t just run ads at Search Pros; we deliver outcomes. If you’re ready to turn interest into impact, let’s build your next success story together.