Our team helped a local piano moving and restoration company optimize their advertising strategy for steady, month-over-month growth and higher return on ad spend (ROAS).
Client: Bradfield Piano at bradfieldpiano.com
Service: Google Ads Management
Industry: Piano Moving
Location: Dallas, Texas
The Challenge
Bradfield Piano, a well-known piano moving and restoration business in Dallas, needed a better way to generate consistent leads online. Their previous advertising efforts weren’t delivering results, and they struggled to stand out in a competitive local market.
They needed a Google Ads strategy that actually worked—one that brought in more inquiries, better leads, and a higher return on investment.
Their goals were clear:
- Increase the number of inquiries and conversions
- Improve ad performance month over month
- Optimize ad spend to obtain high-quality piano moving leads
The Strategy
To tackle these challenges, Search Pros crafted a strategic Google Ads campaign focused on:
- Enhancing visibility and attracting high-intent visitors to the website
- Driving quality leads through form submissions and direct inquiries
- Optimizing ad spend to ensure cost-efficient conversions
- Continuously analyzing and refining performance through data-driven insights
By implementing precise keyword targeting, geo-focused ad placements, robust negative keyword filtering, and rigorous ad copy testing, we maximized lead generation while reducing unnecessary ad spend.
The Results: Consistent Growth, Month Over Month
One of the most notable aspects of this campaign was the steady month-over-month improvement. By closely monitoring performance and making data-driven adjustments, we ensured that Bradfield Piano saw consistent growth in both conversions and engagement.
Key Highlights
- Click volume steadily increased from 121 in June 2024 to 199 in January 2025, reflecting a 64% growth in traffic over eight months.
- Click-through rate (CTR) improved from 11.18% to 15.87%, demonstrating stronger ad engagement and better audience targeting.
- Tracked conversions grew from 1 in June 2024 to 17 in January 2025, a 16X improvement in tracked leads!
Note: There were many more conversions, but these were those conversions that we tracked.
Throughout the campaign, Bradfield Piano saw steady month-over-month improvements in ad performance. Clicks grew by 64%, while CTR increased significantly, and tracked conversions grew by 16X indicating more relevant traffic and better ad engagement. Revenue consistently climbed, reinforcing the effectiveness of the Google Ads strategy. By refining targeting, optimizing ad copy, and adjusting bids strategically, we ensured that Bradfield Piano was able to generate more leads without overspending, making their digital advertising efforts more profitable.
“There are 2 main reasons why I would recommend Search Pros. The first and most important factor to me is attentiveness to my account. Since beginning with their service they have consistently paid close attention to my PPC ads and SEO accounts making weekly updates. The level of organization and execution is commendable. The second reason is the return on investment. My business is now so busy I am considering leasing more space and hiring additional help. You can’t overstate how important having an online presence is and these guys make it happen! Plus it seems that they do care about their customers and that builds trust and makes it pleasant to work with them.”
Holt – Owner of Bradfield Piano
Conclusion: A Growing Piano Moving Business in DFW
Through data-driven strategies, precise ad management, and ongoing campaign optimizations, we helped Bradfield Piano consistently increase leads, improve ad engagement, and turn website visitors into paying customers. This resulted in a highly efficient and profitable Google Ads campaign, fueling steady business growth month after month.
We would love to do the same for your local business
Contact Search Pros today and let’s create your local business’s success story together!