Our PPC strategy was designed to maximize high-quality leads while reducing acquisition costs. By refining targeting, restructuring ad groups, and improving bidding strategies, we were able to drive consistent and scalable growth.

Each year, the Abbasi Immigration Law Firm’s advertising performance continues to improve, driven by strategic optimizations and data-driven decision-making. In 2024, conversions increased by 32.1%, rising from 1.93K in 2023 to 2.55K, demonstrating a stronger ability to turn ad clicks into real client inquiries.

Clicks grew by 32.8%, increasing from 7.46K to 9.91K, showing that more potential clients are engaging with the ads. Impressions also rose by 18.8%, reaching 120K compared to 101K in the previous year, reflecting increased visibility in competitive search results.

At the same time, cost per conversion decreased by 21%, dropping from $28.30 to $22.35, ensuring that the firm continues to generate high-quality leads more efficiently. By refining targeting, improving bidding strategies, and continuously optimizing campaign performance, we consistently deliver better results each year, driving more leads at a lower cost.

For Abbasi Immigration Law Firm, SEO and Google Business Profile (GBP) optimization have played a crucial role in increasing their visibility, driving organic traffic, and generating leads. Our strategy focuses on content-driven SEO, local search optimization, and continuous engagement with their GBP to maintain a strong presence across search results.

SEO Strategy & Performance

• Consistent blog content targeting high-intent immigration law queries to improve organic rankings.
• On-page optimizations for key service pages, ensuring they rank for competitive terms like “family-based immigration lawyer” and “spousal visa attorney.”
• Internal linking improvements to enhance site structure and user navigation.
• Page speed and mobile performance enhancements to reduce bounce rates and improve engagement.

These efforts have led to higher rankings, increased organic traffic, and more website conversions over the past year.

• Regular posts and updates to keep the listing active and engaging.
• Review acquisition strategy to build trust and credibility, maintaining a 5  rating.
• Photo and content updates to enhance profile appeal and increase interactions.
• Local SEO optimizations to improve rankings in both Google Search and Maps.

By combining ongoing SEO efforts with an actively managed Google Business Profile, Abbasi Immigration Law Firm has continued to grow its search visibility, engagement, and lead generation, ensuring potential clients can easily find and connect with their services.

While Abbasi Immigration Law Firm already had a well-structured website, we made key enhancements to their service pages to improve SEO performance and user engagement. These additions were designed to increase visibility on search engines, improve user experience, and drive more inquiries.

Key improvements included:

• Expanded service descriptions – We optimized content with targeted keywords to help rank for high-intent searches like “family-based immigration lawyer” and “spousal visa attorney.”
• Stronger call-to-action (CTA) elements – Clearer messaging and visible consultation prompts were added to drive lead generation.
• Better internal linking – Connecting related services to improve navigation and SEO rankings.
• Trust-building elements – Added references to affordable payment plans and legal expertise to increase credibility and engagement.

These refinements ensured that potential clients quickly found the right legal services while helping the firm rank higher in search results, ultimately driving more organic traffic and conversions.

Showing up in Google Ads and Google Maps is important, but for potential clients searching for an immigration lawyer, trust is the deciding factor. Google Reviews play a key role in proving credibility and a strong reputation can make all the difference when someone is choosing legal representation.

For the Abbasi Immigration Law Firm, maintaining a 5.0-star rating with 204 Google reviews across (now) across 2 locations has been instrumental in attracting more clients. Their reviews highlight their expertise, client success stories, and commitment to immigration law, setting them apart from competitors.

By working with Abbasi, we helped implement a proactive review acquisition strategy, encouraging satisfied clients to share their experiences. With two locations, they continue to build credibility and visibility in search results, ensuring that when potential clients search for an immigration attorney, Abbasi Immigration Law Firm stands out as a trusted and highly-rated