How our team helped a DFW (Texas) stair contractor go from 1 conversion to 36 conversions in 10 months.

Client: Stair Heros at stairheros.com
Service: Google Ads Management, Google Business Profile Management
Industry: Home Improvement, Construction, Contracting
Location: Frisco, TX

Case Summary: Stair Remodeling Company Solves Lead Generation Problem

Stair Heros, a prominent stair renovation and repair service provider, approached Search Pros with a clear challenge: to increase their online visibility and drive high-quality leads. Despite having a strong reputation in their local market, they struggled to convert advertising dollars into actionable leads. Our mission was to launch and optimize their Google Ads campaigns to improve conversions and deliver measurable results.

The Challenge

At the outset, Stair Heros had a modest online presence with limited success in its advertising campaigns. They experienced:

  • Inconsistent Performance: Difficulty in achieving consistent lead generation with previous advertising management companies.
  • Low Conversion Rates: Only 1 conversion in the initial month and no tracked phone calls.
  • Strategy & execution issues: Their previous marketing agency knew how to spend ad budget but did not get an ROI.

The Solution

To address these challenges, Search Pros implemented a comprehensive Google Ads strategy focused on:

  • Campaign Optimization: We conducted an in-depth analysis of existing campaigns, optimizing ad copy, targeting, and bidding strategies to better align with Stair Heros’ business goals.
  • Keyword Refinement: A thorough keyword research process helped identify high-intent keywords, reducing wasted spend and improving ad relevance.
  • Ad Extensions & Testing: Implemented ad extensions and conducted A/B testing on different ad variations to determine the most effective messaging and increase click-through rates and conversions.
  • Landing Page Enhancement: Recommended and assisted with improvements to the landing pages to ensure a seamless user experience and higher conversion rates.
  • Google Business Profile Optimization: Updated and optimized the Google Business Profile for Stair Heros.

The Results

Our targeted approach to Google Ads management yielded significant improvements over ten months:

Month 1: 1 conversion
Month 10: 36 conversions

Month 1: 1 phone call
Month 10: 18 phone calls

Conversion Growth: Achieved a 3,500% increase in conversions from month 1 to month 10.
Cost-Per-Conversion Improved: Improved efficiency of ad spend as conversions dropped from $253.66 to $63.03.
Lead Quality: Increased high-quality leads, contributing to a noticeable boost in Stair Heros’ business growth.

stair-heros-google-ads-results

Chad Heroman“Our company Stair Heros has benefited greatly from Search Pros. The other company we used was a big company with no personal connection to us or the business, they basically had no idea who we were. Search Pros is completely different, they are very involved with our business and they are always working to make our online presence bigger and better. 5 out of 5 stars!”

— Chad Heroman, Owner of Stair Heros

Conclusion

Through strategic optimization and a data-driven approach, Search Pros successfully elevated Stair Heros’ Google Ads performance. The substantial increase in conversions demonstrates our commitment to delivering impactful results and driving growth for our clients. If you’re facing similar challenges with your online advertising, contact Search Pros to see how we can help you grow your business.